I saw this on the Today Show a few weeks ago and wanted to try it! It looks easy to apply and best of all, it washes out. So I ordered pink and blue from Hair Flairs. It comes with directions and I highly recommend reading and following them! As you'll see in one of the photos, the rub does flake and make a bit of a mess. It cleaned off the counter and the sink very easily. It seemed to have the same texture as a powder foundation.